Marketing: Ur Doing It Rong

[the_other_sandy]

It's driving me increasingly dippy that Barnes & Noble keeps sending me emails exhorting me to buy a Nook (I've already got one) with an attached coupon that's only good in store and isn't valid on Nooks or e-books. No, seriously, you want me to buy an e-reader and then, what, use it as a paperweight while I continue to buy and read paper books? To whom does this make sense? How about sending me a coupon for some e-books so I can buy some e-books for my e-book reader? Or is that just crazy talk?

Comments

[ga-unicorn.livejournal.com]

What you said! We should start a letter writing campaign. Although I'm still waiting for them to sort out moving my membership discount card from my old account to my Nook account, so I'm beginning to suspect they aren't very well set-up customer service-wise.