Marketing: Ur Doing It Rong

It's driving me increasingly dippy that Barnes & Noble keeps sending me emails exhorting me to buy a Nook (I've already got one) with an attached coupon that's only good in store and isn't valid on Nooks or e-books. No, seriously, you want me to buy an e-reader and then, what, use it as a paperweight while I continue to buy and read paper books? To whom does this make sense? How about sending me a coupon for some e-books so I can buy some e-books for my e-book reader? Or is that just crazy talk?